№ 1242

Printed advertising fan, made by ‘Éventails Chambrelent’ for ‘Galeries Rémoises’ in Reims.

This advertising fan was made by "La maison Chambrelent, founded in 1873 in Paris. In the 1890s manufacturers used fans for commercial purposes. They advertised not only services related to dress, such as department stores, but also shops, restaurants and theatres. This type of fan was usually made of cheap printed paper, with wooden sticks, and in large numbers. The designs echoed the popular decorative styles of the day, such as Art Nouveau and Art Deco.