№ 3634

Fabric shopper ‘ I’am not a plastic bag’, Anya Hindmarch

The I’m Not A Plastic Bag tote was designed by Anya Hindmarch in 2007 as part of a collaborative project with Antidote and global social change movement We Are What We Do (now known as Shift). After thousands of people queued to purchase the tote from Sainsburys (80,000 on launch day), the project garnered huge press coverage globally, ignited the debate around the use of plastic bags and contributed to the eventual decision to charge for plastic bags in the UK.