In recent decades, well-known labels and fashion designers like Chanel, Dior, Versace and Dolce & Gabanna as well as renowned bag brands such as Hermès, Gucci, Louis Vuitton, Bottega Veneta, Charles Jourdan and Prada have influenced bag fashions.
Unlike previous centuries, when bag fashion evolved at a much slower pace and the same style was in use for years, today’s purse is a fashion statement changing with each season and dominated by brand names. During the 1990s and 2000s bags, shoes, sunglasses and perfumes became the major sources of income for fashion houses and the best way of advertising and strengthening their
brand. Each season every label hopes to produce the IT-bag – the bag worn by every film star, singer and supermodel and thus the ‘must have’ for the masses.